Technology can advance faster than our ability to create moral frameworks around theses new tools. The better the technology the larger the impact it can have leading to two extremes that the advancement can save us all, or destroy us. Some fear the technology while others praise it as a godsend. This leaves others questioning if the technology is good or bad.

To be good we must first define what good is, or what we believe good to be. If a tool is good it must meet all three criteria of: People, Planet, Profit.

Good for People: Improving the physiological health of humans, and is not detrimental to their health.

Good for Planet: Increases the biological diversity and biomass potential (more things can live)

Good for Profit: Is useful, creates value by addressing a need.

Golden Why Circle

Be Good